![]() In 2021, Moon Juice was reported to have hired a management consultant to explore mergers and acquisitions options. In 2018, Bacon launched a line of beauty products under the Moon Juice name. īacon published a cookbook, The Moon Juice Cookbook, in September 2016. By 2015, she had three locations of the store. She opened her first Moon Juice shop in 2012. ![]() Career īacon graduated from the New England Culinary Institute in Vermont and moved to Los Angeles to work as a chef at the restaurant Louques. Moon Juice is reported to have over $20 million in annual sales and has celebrity fans such as Gwyneth Paltrow, Zoë Kravitz, and Shailene Woodley. The company's items are sold in multiple locations and its supplements are available in the United States and Canada at retailers such as Sephora. Originally from New York, Bacon founded the juice and beauty products company Moon Juice in 2012. "It makes me angry," she said, "that they're able to make money off of misleading people." You can read our full story here: Moon Juice prides itself on being a Goop-esque company.Amanda Chantal Bacon is an American entrepreneur, cookbook author, and wellness influencer. "I think people want to pay a premium for good stuff because they think it's coming from a good place."īut she says when you look harder, the facade crumbles. "People buy into Moon Juice because they believe in the purity of it, the equity of it, the environmental stewardship of it," Sloat said. ![]() After an internal investigation, Moon Juice management told the employee they were "not able to substantiate your allegations." The manager was later promoted. On one occasion, an employee emailed Bacon about a store manager who she said made racist comments. And despite Moon Juice's proclamations of inclusivity, some former employees said they were subject to racist comments from colleagues that management failed to address. Some questioned Moon Juice's lack of transparency about the sourcing of its ingredients. They say Moon Juice tried to present its shop employees, referred to as trained alchemists, as having some sort of expertise about supplements, despite inadequate training and near-minimum-wage pay. ![]() In January, Moon Juice secured $7 million in Series C funding from True Beauty Ventures, a firm that invests in beauty startups.Īt the helm of Moon Juice is its founder, Amanda Chantal Bacon, who starts her day with a 23-minute breath set, has an at-home infrared sauna, and is second only to Goop's Gwyneth Paltrow in the world of wealthy, white wellness goddesses.īut some former employees say Moon Juice's practices have long been in contrast with its do-good ethos, leaving staffers struggling with what they see as blatant hypocrisy. When the company expanded into the beauty sphere in 2018, products like its Cosmic Cream moisturizer and Acid Potion exfoliator were touted as "magic potions" and "clean" alternatives to mainstream beauty brands. Its " trained alchemists" can blend you a smoothie spiked with Brain Dust, or any other dust of your choosing, at one of its two Los Angeles stores. Moon Juice, which didn't return requests for comment, advertises itself as a virtuous wellness company whose products - which include $38 jars of Sex Dust and $30 bags of activated cashews - are of the highest quality and sourced sustainably and transparently. But actually, it's just all going in the trash." "Look at how pure and how wholesome and how sustainable we are and all these things. "It's like a microcosm of all these other problems," Sloat said. These days, the Venice store has no compost bin at all, a current employee said. Instead, store employees would toss the "compost" into a garbage bin out back, according to three former employees who worked at Moon Juice as recently as last year. There's just one snag: Moon Juice didn't pay for a composting service. Account icon An icon in the shape of a person's head and shoulders.
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