Over the past two years, The Union of Musicians and Allied Workers has asked the streaming giant to raise its average pay of $0.0038 per stream to a penny per stream in the campaign "Justice at Spotify. Spotify's aggressive investment in podcasting and Rogan specifically has angered musicians who say Spotify underpays artists on its platform. Rogan didn’t secure a nine-figure deal because of his whiteness. There is only one podcaster who is, and it’s the only podcaster who does: Joe Rogan. Nor is there another white podcaster worth 100 million. The next year, it lost the equivalent of $2.2 million every day. Hill’s potential departure from Spotify comes after the streaming service seemingly failed to grant her wish for a Black creator to receive a paycheck attuned to what Joe Rogan was getting from. See, there is not a black podcaster worth a Joe Rogan-type salary. After years of losing money, Spotify became profitable for the first time in company history in 2019. Podcast advertising accounted for 13% of Spotify's total 2021 revenue in Q3 as the streamer struggles to remain profitable, according to the Journal. On Thursday, the company announced the purchase of two podcast analytics companies, Podsights and Chartable. Spotify has invested over $1 billion in its podcasting arm, including the acquisitions of Gimlet Media, Anchor, Parcast, The Ringer, and Megaphone. "I want to thank Spotify for being so supportive during this time, and I'm very sorry that this is happening to them," Rogan said in a video posted to Instagram. Account icon An icon in the shape of a person's head and shoulders. Spotify is laying off 200 employees from its podcasting unit, amounting to 2 of the audio streaming company’s global workforce.
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